Tracking Your Results Is Key To Any Promotional Campaign

So many times I hear people say things like  ”I’ve promoted my program everywhere with no results” or “I have worked tirelessly to promote this program with little results.” Okay, let me ask you this, are you tracking your results? Are you changing your methods due to those results? Why keep promoting through avenues that continue to produce little or no results? You are just wasting your time and/or money.

By tracking your promotional campaigns you can see what is working and what is not. It could be as simple as your wording. You’d be surprised how changing one word in your message can make a huge impact on your results.

Take commercials for example… We see them everyday and how many of them do you see stay the same? Very few if not all will change something. A little tweak here and there to constantly improve on their message to get it right. The same should apply to any campaign you are doing. If it’s not working, change it.

I’ve done many different avenues of promoting. Traffic exchanges, classified ads, social networks, safelists and such. The problem with these avenues is they are so bombarded with everyone trying to sell something we all get ‘blinders” on or go broke trying all the next “get rich quick” thing to come around.

People do not buy into products, they buy into the people behind the products. Hence branding is very key to anyone wishing to promote anything be it an online business or a brick and mortar store front.

There are so many thousands of programs and products out there that you have to do something to set yourself apart and be unique. Branding is how you do this. You need to make yourself recognizable as well as likable and even more importantly you need to be trustworthy.

I personally have found two things to be the greatest benefit to anything I wish to promote. My blog and a software tool I use to gain contacts. Why you ask?

With my blog people are able to get to know me and the things I find important and to even learn where my values lie. As for contacts, well contacts make the Internet and local world go around. Without contacts we have no potential customers.

With the software tool I have a way to gain unlimited new customers and a built in method of keeping in contact with them on a personal level. You see, like most advertising and contact methods people have become blinded to emails. The most used button on any email account is…   “DELETE” and don’t laugh, we all know its true!

I’ve done my homework. I’ve tracked my results. I see the power behind these two very basic and very easy to use tools.

Let me ask you this, how many of you have blogs but do not actually track your results? I’ve talked to people and shown them my blog stats and they ask me “where are you seeing this?” That tells me they are not utilizing the tools available to them and are not tracking their results.

It’s really simple to do too. Now I do not use a hosted domain so my setup is a little different from those who do. To see your blog stats simply go to “my dashboard” and then click on “blog stats” that’s listed down the left hand column or hover your mouse over “my account” and a drop down will appear and you click on “stats.” You will be amazed at the things you can find out by doing this.

You will see how visitors came to your blog, what pages or posts they viewed, links they clicked and search terms used on google that lead them to your blog. Learn from these! This is very very valuable information that so many people do not use.

If you want more information on blogging and adding contacts or about the software tool I use please feel free to contact me. I’m always glad to help because it is by the act of helping people that you truly help yourself.